How do I start content writing?

 

Introduction

Most of the online user is seeing in blocking the way of the pop-up window. The pop-up window is allowed to show up the ad campaign or message during their net surfing. The advertisement cost is also increasing day by day. The small business has fewer resources, so, it's having difficulty to bear the increasing advertisement cost. These trends limit the scope of online advertisements to reach the customer. Businesses face problems of networking with customers without advertising. Hence, content marketing is emerging as a new tool for marketing. It facilitates business houses to convey their message to the targeted audience through the blog or webpage. So, to communicate with the targeted audience, they have to produce a clear and engaging message on their writings. If not, businesses can't achieve what they want from their customer. 

Hub spot's research study concludes that 86 out of 100 businesses have increased their Return on Investment (ROI) by using a blog. 14 Businesses out of 100 couldn't increase their ROI even they also used a blog. Their blog might not succeed to attract their potential customer. The blog might be poorly designed or not engaging content or audiences they wrongly targeted. The increasing importance of Content marketing also increases the demand for content writers. If someone has the skill to deliver the right, effective, and appropriate content easily find the content writer job. So, many website operators need a good quality of content regularly, and they can't write themselves. So, the content writer's job is in high demand in the present situation. This job can perform remotely too. A person can do this work from their home also. The content writer job is a favorite choice of individual, and students or a part-timer who wants to earn extra income. 

Tools/skills needed for a content writer

Lack of sufficient information about how content writing is done or lack of information about tools available online that help to do the work well and creatively, individuals though they can do this work well hesitate to come to this field. 

1    Language proficiency

The English language is the main barrier to this job of so many individuals. They think their language is not helping them to do this work. It's not right and correct. It depends upon their target audience. What kind of audience they want to address by their writing is one of a factor among others. Content should be simple and easy to understand. If they seek to write on educational matters, then language proficiency is most needed. But, if they are going to write about a hobby, review of a product, interest then no need to use of highly professional manner. If they use the words the general people require to consult a dictionary to find the actual meaning, they will back off the content. When most people back off the web page then, what's the importance of the writing? So, if you have sufficiently explained your theme in simple, clear, and understandable language, the possibility of the audience's engagement on your content will be high. 

There are some online and offline tools available that help in various ways to improve your language skills. If you write in Microsoft word, it helps to improve your grammar, spellings and also helps to put synonyms. In the same way, if you create content online at Google Docs, it also helps you the same way as Microsoft word. Here is some URL list which provides online tools if you use them it will surely help to improve your writings by providing synonyms, antonyms. 

• www.thesaurus.com 
• www.merriam-webster.com 
• www.synonyms.com 
• www.grammarly.com 
• www.reverso.net 
• www.online-spellcheck.com 
• www.gingersoftware.com 
• www.clichefinder.net 
• Oxford, Cambridge, and other online dictionaries. 

2      Keyword research 

The next skill requires for a content writer is keyword research capacity. If someone knows how to do keyword research, then there is no problem to create suitable contents. So many individuals have sufficient language skills required to deliver good content, but they can't get ideas on which topic or title they should write. If the content is engaging, interesting, and gives answers to the audience's questions easily attracts individuals to their content site. But, if not, the writings are worthless. Individuals are searching for solutions to their problems on the internet which generates keywords. You might have the skills to find out what searcher is looking for online. If you can address solutions to their problems, they will attract to your content otherwise not. There are some online tools available that help to create ideas to write. One of the free tools we can use is Google search. Even there is some other search engine, but Google is the most used for search purpose. We can easily find what searchers are using words. If we track those words and the monthly search volume of those words, then we can win the battle of content writing. Here is some website URL described below. They help to provide information on keywords and search volume. Some of them are paid versions, and some are free. 

• www.google.com 
• www.keywordspace.com 
• www.webconfs.com 
• www.keywordresearch.io 
• www.wordtracker.com 
• www.ubersuggest.com 
• www.trends.google.com 
• www.answerthepublic.com 
• www.seoreviewtools.com/keyword-research- tool
• www.ahrefs.com/keyword-generator
• www.keywordsheeter.com
• www.app.biq.cloud
• keyword surfer Extention

3     Competitor analysis/content gap analysis 

Competitor analysis is another skill necessary for content writing. With the help of competitor analysis, one gets knowledge about their deficiency or what they missed the opportunity. In today's competitive advanced technological world, lots of businesses are running on its apex level. If someone compares their business with already established business houses, lots of things will come into the light. Why are we behind them? What is our weakness? What were the things we missed? If we work on the improvement of this weakness, we can find a path to go ahead. In the same way, a person who wants to be a content writer should observe the other content writer's work, website content where plenty of viewers are attracting on their blog or web content can create some ideas. The keywords they use and which they missed still yet can give a basis of content. Every day there are plenty of articles or contents created. But, if there is no keyword, then the content is not useful and is not going to attract any audience. So, to find the right keyword for content, one should focus on the competitor's work. What are the keywords they use? These keyword has already ranked at search engine result pages (SERPs). With the help of those keywords, if the content prepares, the chances of attracting viewers are high. 

 There are some online SEO (Search engine Optimization) tools available. Some of them are free, and some paid. These tools help for finding keywords of competitors. Some of them are as below. 

• www.aherfs.com 
• www.webconfs.com 
• www.moz.com 
• www.ubersuggest.com 
• www.semrush.com 
• www.thehoth.com 

4    Title/heading generator 

There are lots of online tools available that help to generate attractive titles for your content. If the title of content keeps attractive, then the chances of the viewer towards content will be easy. Here are some of the tools describes below. 

• www.seopressor.com 
• www.title-generator.com 
• www.hubspot.com 
• www.fatjoe.com 
• www.tweakyourbiz.com 
• www.portent.com 
• www.thehoth.com 
• www.keywordsheeter.com

5      Readability tool 

We can use the readability tool for finding the level of educational standard. Its score suggests what type of user can easily read your content. With this tool, one can make sure the content's readability is sufficient or not. This tool suggests content's understandability difficulty scores. The higher the difficulty score, the lower the attraction. If the content difficulty score is high, then the content is not going to attract more views. If the content is out of viewer limit to understand than they back off from your content. So, it should be required to keep reading understandability score is lower. Here are some of the tools described below. 

• www.webfx.com 
• www.readable.com 
• www.readablityformula.com 
• www.online-utility.org 
• www.reedsy.com 

6     Plagiarisms 

 If you copy your content from the various web page or online sources, then your content is not going to show up on search engine result page because of plagiarism matter. So, one should be cautious while content writing. You can take an idea or reference for your content from other resources, but you can't copy all the text from them. If you do so, it will harm you as your plagiarism work, and your content will not include on the Google search page. It is necessary your content should be unique and not copied from somewhere otherwise Google will block your content to show up at the search engine report pages. You should check your content before publishing it online. Some of the tools are described below.

• www.smallseotools.com 
• www.plagiarismdecetor.net 
• www.grammarly.com 

In the last 

With the increasing importance of content writing in these days, the demand for a content writer is also increasing day by day. A content writer who has language skills and some knowledge of some tools can generate attractive and engaging content. If there is no knowledge of a certain level of language skill, the internet will rescue at a certain level. The various online tools help you to polish your content perfect and improve the online visibility of content. This content writing article has also created with the method described above. What are you thinking about now? Let's start your career as a content writer with a suggestion about the content writer described above.